5 WESENTLICHE ELEMENTE FüR RTB (REAL-TIME BIDDING)

However, the most widely recognized and respected RTB protocol is OpenRTB (ORTB), developed and maintained by the IAB Tech Lab. ORTB is considered the gold standard due to its industry-wide acceptance and adherence to best practices.Instead of spending resources searching for the right placements, RTB allows advertisers to participate rein Ehrlich-